Overview
Mouse Eye Tracking ™ is a user friendly visualisation tool with four main features - Heat Maps, Mouse Tracking, Page Navigation and Browser Sizes. Find out setup and deployment options here.
Redesign with Confidence
Many factors converge to affect how visitors browse your website. Don't just rely on theoretical usability guidelines, guide design and layout decisions with data based on factual usage of your website.
Make sense of the abstract
Not everyone is a numbers person. Mouse Eye Tracking helps you make sense of abstract data with common sense visualisations that anyone can understand.
Maximise Conversions
If you're using Google Adsense, use Mouse Eye Tracking to identify areas of mouse click activity, then place ads near or in these areas to maximise conversions and increase revenue.
Heat Maps
Understand where user attention is focused to guide your design decisions.
Mouse Eye Tracking has three heat map modes, Attention Heat Maps, Click Heat Maps and Editable Heat Maps (new!), all designed to help you understand whether your website content is viewed, clicked and displayed effectively.
Time Lapse Heat Maps
See it in action!Combining mouse movement, click and time data, this animated visualisation is the ultimate heat map to help you improve your online investment.
Attention Heat Map
Mouse click and mouse movement data aggregated to help you understand where user attention is focused.
Click Heat Map
Mouse click data aggregated to help you identify which areas are clicked the most.
Link Spotlight
A tooltip that helps you measure the effectiveness of links. Metrics displayed include: Hover-click conversion, average hover time, average time to hover and average time to click.
Editable Heat Map (New!)
Editable Heat Maps bring the ability to mask off areas, giving you a clearer view of user behaviour for select portions of a webpage.
Mouse Tracking
Gain a sense of how long it takes for users to find critical links on webpages.
Mouse Tracking allows you to play back visitor pageviews individually or as a group. Tracing out visits as coloured paths, Mouse Tracking gives you a sense of where users are entering, moving within and exiting individual pages.
Single User Mouse Tracking
This mode allows you to view visitor sessions individually, giving you an unprecedented level of detail into how users move about your webpages.
Multi User Mouse Tracking
This view plays back all visitor sessions for a page at once, great for getting a macro view of behaviour trends.
Speed Controls
Play, pause, speed up or slowdown playback, giving you complete control to analyse visitor movements.
Tips
Long straight lines indicate the use of scroll wheels. Many paths emerging from a single point indicate the location of a button from the previous page that brought the user to the current page.
Page Navigation
Identify potential navigation confusion, which pages are most popular and what path users are taking to get there.
Page Navigation is a dynamic, animated navigator that highlights visitor movement throughout the architecture of your website. Page Navigation is available in two modes, Departures and Arrivals, making it easy to understand the flow out of pages and in to pages respectively.
Page Departures
Discover the flow of visitors out of a webpage and into another. Follow the trail to get an idea of how users move throughout your entire website.
Page Arrivals
Page Arrivals performs the reverse function of Page Departures, helping you visualise the flow of visitors into a webpage.
Follow the Trail
Click on each webpage node to travel to that node. Page Navigation's animated, colour coded diagrams, make it easy to understand which webpages users are flowing to and from.
Dynamic Tooltips
Tooltips help you drill down further - simply hover over a node to reveal the total pageviews and links in to that page.
Browser Sizes
View your website in the most popular browser sizes used by your visitors.
Hover over a browser size to see how website visitors see your pages. Handy tooltips help you understand the resolution used and percentage of users viewing in that resolution.
Other Mouse Eye Tracking Features
Management Console
A compact interface panel that allows you to control Mouse Eye Tracking output. Use the drop down menus to select the page, date range and analysis mode you wish to view.
Tunnel Vision
Designed for closed testing purposes, Tunnel Vision is a feature that encourages the correlation between mouse movements and where user attention is focused. To find out more about Tunnel Vision, read the FAQ.
Free Trial
All users begin with the free trial. As your website traffic grows, consider upgrading to our power plans - bringing you more tracking storage. For more information, check out our plans and pricing or sign up now.